Build a good product and they will come.

Not true.

Nishant Modi
Jan 28, 2022


Here is why?

Be it Apple, or Oppo, they all have to advertise and market their products.

I learned it in the first year of my founder life.

I started with the product too but could not find a single buyer.

People buy emotions, not products.

Justin Kan, founder of Twitch says,

“First-time founders are obsessed with products.

Second-time founders are obsessed with the distribution.”

Create your distribution.



Nishant Modi

I help startup founders build their audience on Instagram. Founder of Instagrumpy & GreetsApp.